By Bob Aston
Techfortrade Ltd held a
workshop with cereals and horticulture traders from Laikipia County at Thompson
Fall Lodge, Nyahururu on March 11, 2016 to explore how traders can enhance
their financial transactions through use of open book trading service.
The organization has been
using the service to enhance transparency and accountability in trading and
build trust between farmers, traders, and buyers.
Ms. Lydiah Muya addressing the traders |
Speaking during the
workshop, Ms. Lydiah Muya from Techfortrade said that the organization is using
Open Book Trading service to help
cereals and horticulture traders to become professional, efficient, sustainable
and accountable (PESA).
She said that Open Book
Trading ensures that farmers receive more secure and consistent payment for
their produce. In addition, traders gain predictable sources of quality produce
with detailed record keeping and access to working capital finance, and buyers
have visibility and transparency in their sourcing practices.
“Open Book Trade enables
farmers to improve their production and access reliable markets. This ensures
that farmers receive higher income,” said Ms. Muya.
She said that
Techfortrade is working with medium sized traders to ensure a happy farmer,
reliable intermediary, and satisfied buyer.
She said that Open Book
Trade is building happy traders through enhancing efficiency in trade deals,
improving professionalism, building sustainable business mechanisms and
enhancing accountability mechanisms in businesses. Traders are able to receive
business projections, cash flow projections, business records, link to
financiers and business support.
She said that Open Book
Trade is addressing challenges that come with dealing with farmers in businesses.
Others include understanding farmer’s expectations in business deals, and understanding,
and communicating roles and responsibilities of farmers in a business deal.
“Open Book Trading is rebuilding trust,
nurturing access to strong markets, and encouraging all those involved in the
trade process to get the best and fairest price,” said Ms. Muya.
Open Book Trading deal consists
of the deal plan, approval stage, finalization and deal closure. Automation of each
stage of the trading deal on an online platform enables the parties involved in
the transaction to know all the middle costs and prices offered at every stage.
The traders and farmers can access the information from a smartphone or laptop.
Techfortrade charges 2 percent for every deal made.
She said that they also
provide working capital financing. This enables traders to offer farmers cash
for purchase of cereals and horticulture at the point of collection rather than
having to wait for the buyer to pay.
Most of the cereals and
horticulture traders noted that access to finance is a major hindrance that is
affecting their businesses and working with Techfortrade would solve the
problem.
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